MySpace sold for $35M ONLY!

Hello Everyone,

We have just learned that the social network Myspace has been sold for $35M today. You might recall that it was originally bought for $580M in 2005! That's a lost of about $550M!

We still remember the time when we used to program on all the major social networks. This included Myspace, Facebook and the less known Bebo. Now we only do Facebook!

There was also a time when the social network said you only have to program once and it would all work across the different platform!!! Well - it never happened!

Anyway, check it out at Washington Post:

http://www.washingtonpost.com/blogs/faster-forward/post/myspace-sold-to-specific-media/2011/06/29/AGLmn2qH_blog.html?wprss=faster-forward

more news to come later about what we think...:)

Facebook Social Media One-Stop Shop for Small Businesses

Hello Everyone,

We are pleased to announce that we have just launched the Social Media One-Stop Shop on Facebook. The One-Stop Shop is specially designed to cater for the needs of small businesses for the new social media.

Small businesses, in particular, have found it difficult to catch up with what social media and social networks can offer. Many of whom are lagging behind and have failed to engage their current and potential customers online.

Social Revitalizer, the developer of Social RSS app, has developed a complete range of services, enabling small businesses to have a unique presence on Facebook and other social media channels. We also integrate these channels into the Facebook fan page of the business. In addition, we provide up-to-date advice to small businesses as to how to go about to engage and entertain their customers and potential clients.

More details to follow:

http://on.fb.me/f8qMOc

Social RSS

Facebook FBML Tabs will Stop

Hello everyone,

We blogged a couple of weeks ago saying that Facebook will be stopping all new FBML tabs. This will now happen later this week between 10 March and 12 March. After this, businesses won't be able to create any new FBML tabs any more.

The good old FBML tabs was a quick-and-easy way for the more IT savvy people to create their own custom tabs. FBML is very similar to HTML. Most people won't know a bit HTML can just copy and paste the code. It was a relatively easy way to have your own custom tabs.

However, after this week, this function will be taken away from you all. The only way to have your own custom tab is to create a full blown app! We are hoping to provide you with more details in due course.

In the meantime, if you do want your own custom tabs after this week, you can contact us at socialrss@hotmail.com. We would be pleased to help.

Look forward to helping you all back on track soon.

Custom Facebook Tab for Real Estate Market

Introduce "Social" into your Real Estate Facebook Fan Page

Hello Everyone,

We have been approached by so many Real Estate agencies that they would like to have their own unique identity on Facebook. Our response is the requirement for a Custom Landing Tab for your Facebook Fan Page.

A Custom Landing Tab can be set as the default landing place for non-fans. As such, all those Facebook users who are not yet "liked" your Fan Page will hit this Custom Landing Tab first.

Another very useful tool is to list out the properties you want to sell/to let on the Custom Tab. Social Revitalizer have developed many examples of Custom Tabs. Feel free to check out the gallery of example tabs. The cost starts from $12/Month. Check it out at:

http://on.fb.me/gvaC9k

No More Custom Facebook FBML Tabs!

Hello All,

It's confirmed!!! There will be no more FBML tabs on Facebook from 11 March 2011!!!

Facebook has announced today this would be the case. this also apply to all the new FBML apps on the platform. However, it doesn't affect the old FBML apps.

We think this has a BIG impact on small businesses. As you know, the more tech savvy people will just hack in and produce their own FMBL tabs. The plus side is that you can have any tabs you want with whatever tab name.

As from 11 March 2011, you are kind of stuck with full development of web pages and to bring them in to Facebook as iframe. Again, it can be done if you know what you are doing. But then if you are busy running a small business, where do you find the time.

Enough said,

do check out our new gallery of Custom Facebook Tabs. The cost is as low as $12/Month, so it’s a lot for your money. Check it out at:

http://on.fb.me/gvaC9k

Facebook Custom Tab Helps to Promote Business Fan Pages

Hello everyone,

Do you know Custom Tab can help to promote your Facebook Fan Page? If you know how Facebook works, you can create your own Custom Tab. However, most people don’t!!! This is where we come in.

Social RSS has been working with businesses and developing apps for some time. We acknowledge the needs for your Fan Page to stand out of the others. We are launching a new service enabling businesses to have their own very lost-cost Custom Tab. Check out the examples here:

http://on.fb.me/gvaC9k

If you are interested, please email socialrss (at) hotmail.com

Custom Tab for your Facebook Fan Page

Get Your Own Facebook Fan Page Custom Tab For Only $12/Month

Hello Everyone,

We have just launched a new tab with examples of Custom Tab for Facebook Page Pages. You can include your own custom header banner, with one-directional inbound link to your website. You can also have custom tab name, etc. All for $12/Month. Please see examples at:

http://on.fb.me/gvaC9k

Please email socialrss (at) hotmail.com for further info.

Social RSS

Are you running a Viral Social Media Agency???

Hello Everyone,

Are you running a viral Social Media Agency??? Would you like to lever the power of Social RSS to help your clients on Facebook? Social RSS now comes with the most needed Metrics for Paid and Trial customers. You can monitor the performance of newsfeeds on Facebook for the very first time.

You can partner with Social RSS and to deliver powerful performances on behalf of your clients.

Please email socialrss@hotmail.com for this unique partnering opportunity.

Paul P
Social RSS

How to make your news popular on Facebook using News Feeds

Businesses and organizations on Facebook who really understand how to leverage social media are constantly looking for the best ways to engage their fan bases and the Facebook community at large. They want to drive traffic to their sites and increase sales.

Of course, there are many ways that this can be achieved but since I am a developer of Facebook applications, I thought I'd let you know a few things about how Facebook's News Feed system works and how your news can be optimized to take advantage of Facebook's organic viral streams.

What are Facebook News Feeds?

News Feeds are the stories that appear on your Page/Profile Wall or your Home Page. They are, in my opinion, the most important viral tool on Facebook. Think of them as free adverts to your Fans. As you can see in the News Feed above many of our Fans liked and commented on this story, increasing engagement on our Page and in turn increasing sales, since it was an article that praised one of our applications (Social RSS).

Do all News Feeds get seen on my Fans Home Pages?

All the News Feeds posted to your Page Wall will appear in the "Most recent" tab on your Fan's Home Page. However, the "Most recent" tab displays the News Feeds in chronological order. This means that if your story (News Feed) was published 8 hours prior to the Fan logging on to Facebook, it may be quite a way down the list and the Fan might miss it. What you are really trying to achieve is making your story popular enough to be featured in Facebook's "Top News" tab (again located on your Fans Home Pages).

How does Facebook decide which News Feeds appear in the "Top News" tab?

Without getting too technical about this, Facebook has an algorithm (called the "Edge Rank") that helps them decide how popular a News Feed is and also how relevant the News Feed is to the individual Fan in question. For those of you interested in the formula they use, here it is:

∑euewede

e - Edge (Edges include comments, likes, tags etc.)
u - Affinity score between the viewing user and the edge creator (in other words has this particular Fan interacted with your News Feeds a lot previously).
w - Weight for this edge type (Eg. Facebook gives "comments" a larger weight than "likes").
d - Time decay factor based on how long ago the edge was created.

So how can this knowledge be used to create more engaging News Feeds?

How to create engaging News Feeds

1. Use media. Through our work on the Facebook Platform we have found that using media in your News Feeds creates much higher engagement. Images, flash files and mp3s can be used in News Feeds, so you can choose the media that suits your company best.
2. Ask your Fans direct questions. Eg. What do you think of the new iPad? This often creates a discussion between your Fans.
3. When you are designing content for News Feeds always ask yourself, is this going to be of interest to my Fans? Would I comment on it?
4. Don’t post too many News Feeds. If you bombard your Fans with content, they may start to hide news from your Page. Wait until your latest story has “decayed” and then post up another.
5. Always “like” and “comment” on your own News Feeds. This will give your News Feed a boost in the right direction to start with. Some applications such as Social RSS have an “auto-like” system, that automatically posts News Feeds for you and “likes” them without you needing to do anything.
6. Use voting. People like to vote on any subject. Democrats or Republicans, Football or Baseball, Mac or PC. Including votes on News Feeds can be a successful engagement technique.
7. Make sure you post your News Feeds using an application that includes a “share” link on the story (Social RSS includes this feature). This way your news can spread virally throughout the Facebook community.

These are just 7 ways to produce engaging News Feeds. There are many others, so feel free to comment on this article with methods that have worked for you. Remember once Fans start to engage with your brand on Facebook, their “affinity” score will increase and they will see more of your news. This is the key to successful marketing on Facebook.

Social RSS new release - Part 1 - Metrics

We are pleased to announce that we have finally released the new version of Social RSS, our most popular Facebook application. It helps companies and bloggers promote their content throughout the Facebook community. Since there are quite a few differences from the old version of the software we decided we should let you know about each in easy to read snippets. Here's part 1.

Part 1 - Metrics
Metrics are a vital component of the new release. They allow people using the $24 per year service to see a selection of statistics outlining the engagement that is being created due to their RSS feeds and the promotional potential of Social RSS. In other words, we've opened up Social RSS so that you can see which items in your RSS feeds are popular and creating engagement on your Facebook Page.

Why do I need this?
At Social RSS, we often get asked questions like:

"What content should I put in my RSS feeds to create the most engagement?"

Using the new metrics we provide, companies and bloggers can decide this for themselves.

Thanks for taking the time to read about the new metrics system. I'll post part 2 up here in the next couple of days.

Paul Brindle
Social Revitalizer
http://www.socialrevitalizer.com/services.php