Are you running a Viral Social Media Agency???

Hello Everyone,

Are you running a viral Social Media Agency??? Would you like to lever the power of Social RSS to help your clients on Facebook? Social RSS now comes with the most needed Metrics for Paid and Trial customers. You can monitor the performance of newsfeeds on Facebook for the very first time.

You can partner with Social RSS and to deliver powerful performances on behalf of your clients.

Please email socialrss@hotmail.com for this unique partnering opportunity.

Paul P
Social RSS

How to make your news popular on Facebook using News Feeds

Businesses and organizations on Facebook who really understand how to leverage social media are constantly looking for the best ways to engage their fan bases and the Facebook community at large. They want to drive traffic to their sites and increase sales.

Of course, there are many ways that this can be achieved but since I am a developer of Facebook applications, I thought I'd let you know a few things about how Facebook's News Feed system works and how your news can be optimized to take advantage of Facebook's organic viral streams.

What are Facebook News Feeds?

News Feeds are the stories that appear on your Page/Profile Wall or your Home Page. They are, in my opinion, the most important viral tool on Facebook. Think of them as free adverts to your Fans. As you can see in the News Feed above many of our Fans liked and commented on this story, increasing engagement on our Page and in turn increasing sales, since it was an article that praised one of our applications (Social RSS).

Do all News Feeds get seen on my Fans Home Pages?

All the News Feeds posted to your Page Wall will appear in the "Most recent" tab on your Fan's Home Page. However, the "Most recent" tab displays the News Feeds in chronological order. This means that if your story (News Feed) was published 8 hours prior to the Fan logging on to Facebook, it may be quite a way down the list and the Fan might miss it. What you are really trying to achieve is making your story popular enough to be featured in Facebook's "Top News" tab (again located on your Fans Home Pages).

How does Facebook decide which News Feeds appear in the "Top News" tab?

Without getting too technical about this, Facebook has an algorithm (called the "Edge Rank") that helps them decide how popular a News Feed is and also how relevant the News Feed is to the individual Fan in question. For those of you interested in the formula they use, here it is:

∑euewede

e - Edge (Edges include comments, likes, tags etc.)
u - Affinity score between the viewing user and the edge creator (in other words has this particular Fan interacted with your News Feeds a lot previously).
w - Weight for this edge type (Eg. Facebook gives "comments" a larger weight than "likes").
d - Time decay factor based on how long ago the edge was created.

So how can this knowledge be used to create more engaging News Feeds?

How to create engaging News Feeds

1. Use media. Through our work on the Facebook Platform we have found that using media in your News Feeds creates much higher engagement. Images, flash files and mp3s can be used in News Feeds, so you can choose the media that suits your company best.
2. Ask your Fans direct questions. Eg. What do you think of the new iPad? This often creates a discussion between your Fans.
3. When you are designing content for News Feeds always ask yourself, is this going to be of interest to my Fans? Would I comment on it?
4. Don’t post too many News Feeds. If you bombard your Fans with content, they may start to hide news from your Page. Wait until your latest story has “decayed” and then post up another.
5. Always “like” and “comment” on your own News Feeds. This will give your News Feed a boost in the right direction to start with. Some applications such as Social RSS have an “auto-like” system, that automatically posts News Feeds for you and “likes” them without you needing to do anything.
6. Use voting. People like to vote on any subject. Democrats or Republicans, Football or Baseball, Mac or PC. Including votes on News Feeds can be a successful engagement technique.
7. Make sure you post your News Feeds using an application that includes a “share” link on the story (Social RSS includes this feature). This way your news can spread virally throughout the Facebook community.

These are just 7 ways to produce engaging News Feeds. There are many others, so feel free to comment on this article with methods that have worked for you. Remember once Fans start to engage with your brand on Facebook, their “affinity” score will increase and they will see more of your news. This is the key to successful marketing on Facebook.

Social RSS Guide to the New Facebook Home Page Design 2010

Hello Everyone,

You will know by now that Facebook has started rolling out the new home page design for users.
Many of you have asked for an illustrated guide. So here we are.

Please reference to the attached diagram of the new Facebook home page.

1. The Facebook logo!!!

2. This shows you how many friend requests are waiting for you. Click the link to show the current friend requests. You can confirm or ignore individual friend requests. You stay on the page.

3. This shows you how many new messages you have. Click the link to see the latest 5 messages in your inbox. You stay on the page.

4. This shows you how many notifications are waiting for you. At the time of writing, apps can send notifications to users at will. However, Facebook will be removing this function from apps in the near future. Please watch this space for further information. You also stay on the page.

5. This is the search box provided by Facebook. You can find things on Facebook here. If you type the name of a friend here, Facebook will give you a list of friends matching your typed words. You can also search for apps and fan pages here.

6. This is the space where Facebook would broadcast their important messages from time to time. For example, the diagram is trying to explain the new features of the new home page design.

7. This takes you back to your home page. Please note that only you can see your own home page. Your friends can only see your profile page.

8. This takes you to your profile page. This is how your profile would appear to your friends!!!

9. This links gives you access to your accounts. It includes the following: Edit Friends, Account Settings, Privacy Settings, Application Settings, Credits Balance, Help Center and Logout. Perhaps the most important of all is the Application Settings. Application Settings control what permissions you have granted to apps. For example, if you are using Social RSS and would like to grant additional special permissions to the app to send newsfeeds automatically to your wall, you should select this link.

10. This link is similar to link (2), with the exception that the link will actually take you to a new page, rather than staying where you are.

11. These are the suggestions made by Facebook. There are call-to-actions linking to your friends. They could be someone you haven't spoken to for a while. Facebook made suggesions as to what you might want to do.

12. This is the link for Facebook IM (Instant Messaging). It shows how many of your friends are available. This links back to items (14) and (15) to be discussed below.

13. This is a newsfeed from Social RSS app. Newsfeeds perhaps is one of the most important items on your wall. You can either update it using the interactive panel, or you can chose to receive newsfeeds from your fav apps. For example, Social RSS can send newsfeeds containing photos, images, videos and even MP3 playable music!!! Please note that there are major changes afoot in the near future. Facebook will be removing all profile boxes on the front wall as well as the Boxes tab. Newsfeeds will be an important way to interact with your fav apps. More details to follow so please watch this space. You can chose if you want to display the "Top News" or the "Most Recent". The "Edit Options" enables you to control how often you want to see new posts.

14. This indicates your friends are NOT available for Facebook IM.

15. This indicates your friends are available for Facebook IM (with a solid green dot against their profile picture).

16. This is the new Facebook game dashboard. You can browse through all the games apps available on Facebook here.

17. This is the new Facebook application dashboard. You can browse through all the apps available on Facebook here. The link takes you to a new page. You will see some of the apps used by both yourself and your friends. There are also six categories for apps: Business, Education, Entertainment, Friends & Family, Games and Just for Fun. You can select any of these links and search for your fav apps. For example, type in "rss" to serach for the RSS reader apps available.
The top app is Social RSS with about 400,000 users.

18. Last but not the least, this is a newsfeeds control as well. This enables you to browse through different categories of newsfeeds, messages, events, etc.

As we said, there will be more changes afoot within the next few weeks. For example, the removal of profile boxes, Boxes tab, changes to application tabs and application canvas pages, no more notifications from apps. Please bookmark this page and come back later for further details!!!

That's all for now. Thanks for reading!!!

Paul P
Social Revitalizer/Social RSS

what do you think about the new facebook home page design???

hey people,

what do you think about the new facebook home page design for profile users? we understand that facebook is rolling out the new design in different stages. some of our app users have it, but some don't.

we have had a good look at both old and new ones. as usual, new designs take a while to get used to. having said that, we actually quite like the new home page design:

(a) the top banner is now much clearer with various options.
(b) the navigation of different items are also better on the left (narrow) side

apart from that, not a lot has actually changed.

i know users don't actually have a choice, but we do like the new home page design...

more details to come....

social revitalizer
:)

facebook launches new profile home page design

hello everyone,

we believe facebook has started rolling out its new home page design...
we understand that some of the users will start seeing it in their own profile home pages...
let us know what you think of it

:)

social rss creates inbound links to websites of facebook pages

hello everyone, allfacebook has an interesting article on improving your page's SEO (Search Engine Optimisation). have a look at this:
http://www.allfacebook.com/2009/08/facebook-page-seo/
if you add Social RSS, it should increase the number of inbound links to your website
:)

new apple ipad for facebook???

hello people...
we have been developing apps on facebook for quite sometime now and we built the most popular RSS reader apps on facebook - Social RSS...
yesterday someone asked me what I think of the new apple's ipad...i thought it was quite cool to begin with. i was told its main function is to enable users to browse, browse and browse...the bombshell drops when i was told it does NOT support adobe flash...
i am not sure what to make of it...there are so many web sites out there running flash content...it will be all well if you have millions of developers developing apps for the platform. but if it comes to browsing existing web content, i am just not sure if it is the right way to go...
let me know what you think...
paul p
social revitalizer

ps...
comments i read tend to lean towards the fact that its a good-looking gadget, great on the coffee table...not sure what gap (if any) it is filling in the marketplace...

PLEASE READ ME IF YOU WANT TO CONTINUE TO RECEIVE NEWSFEEDS ON YOUR WALLS (This applies to BOTH fan pages and profiles)

PLEASE READ ME IF YOU WANT TO CONTINUE TO RECEIVE NEWSFEEDS ON YOUR WALLS (This applies to BOTH fan pages and profiles)

Hello everyone,

The following affects all users of Social RSS app.

Facebook has made a number of changes since end of Nov 2010. The changes are as follows:

(a) The ways that newsfeeds are sent to your walls
From end of Nov 2009, Facebook uses a new in-house algorithm to determine if a newsfeed is worthwhile to be sent to the home pages of the fans. Prior to this date, ALL newsfeeds are sent to the home pages of fans.

We understand that, once a newsfeed is sent to the wall, the more fans "comment on" and "like" the newsfeeds, the more likely the algorithm will select the newsfeed to be sent to the home pages of fans.

You are therefore strong advised to encourage your fans to "comment on" and "like" the newsfeeds, once they are posted on your wall.

(b) Facebook has stopped the old style of newsfeeds
Facebook has stopped the old style of newsfeeds to be sent from january 5, 2010. As such, Social RSS can only send newsfeeds in the new format from the date.

In order to enable us to continue to send you newsfeeds, you MUST grant Social RSS app the new permissions required.

You can grant us the new permissions by accessing your "Edit Settings" page.

For pages, goto "Edit Page" in your page, select Social RSS, then "Edit".

For profiles, goto "Applications", then "Application Settings", then Social RSS.

Please note that if you don't grant us the new permissions, you will NOT be able to receive any more newsfeeds, as the old functions have been taken out by Facebook!!!

(c) More changes on its way!!!
Last but not the least, there will be more Facebook changes on its way.

We understand that the width of the app tab will be reduced.

Also, the Profile Boxes and the "Boxes" tab will be removed by Facebook later this month.

This makes, part from the "RSS/Blog" tab, newsfeeds will be the only way for you and your users to interact with the app.

We therefore strongly advise you to add the "RSS/Blog" tab (if you haven't done so already) and to interact with the newsfeeds on the wall (so that it improves its chances of being posted to the home pages of your fans).

More details to follow.

Hope this helps.

Social RSS

Social Revitalizer wishes everyone a merry xmas

Hello everyone,

Social Revitalizer wishes everyone a merry xmas and a very happy new year!!!
More info on the forthcoming software upgrade to follow...
:)

Major software upgrades to Social Revitalizer's Facebook apps

Hello everyone,

longtime no hear...in order to accommodate the latest changes to Facebook API, we have been working extremely hard in the last few weeks. we have today launched the software release of Social RSS. it utilises the latest Facebook API calls to send newsfeeds to your page or profile walls.

in order to take advantage of the new release, please grant special stream permissions to Social RSS.

a lot of very exciting news to come!!!

please watch this space.

Paul P
Social Revitalizer/Social RSS

Social Revitalizer Launches Latest ITV I'm a Celebrity Email Sign-Up App on Facebook

Hello Everyone...Social Revitalizer latest custom-built "Email SIgn Up" app for ITV's "I'm a Celebrity, Get Me Out of Here" has just been launched...Check it out at:
http://www.facebook.com/ImaCelebrity?v=app_203279281146
:)

Facebook Social RSS app increase prominence of your website and cross linking

hello people...do u know Social RSS facebook app will increase the prominence of your website and cross linking??? major landmark publication on marketing on facebook to be made available to Page Fans and Subscribers exclusively...please watch this space... :)

Social Revitalizer offers Social Media/Marketer Business Partnership Opportunities

Calling all Social Media/Social Marketing/Internet Market Agencies... Please visit our Corporate Page at:

http://www.facebook.com/pages/Social-Revitalizer/98904920875

for a range of non-exclusive partnership opportunities.We are launching a range of professional services for businesses in which you may consider acting as non-exclusive resellers. Please email info@socialrevitalizer.com for further info.

New Services for Bespoke and Branded Facebook Pages for Businesses

Hello everyone...

Just to say that Social Revitalizer will be laucnhing a new set of professional services specially for businesses. It builds, manages and maintains Facebook Business / Fan Pages with your own distinctive branding. You can have your own branded landing tab, email sign-up tab, bespoke RSS reader tab, and much more. All for a very affordable price. The bespoke services will be launched soon.

In the meantime, please visit our website at:
http://www.socialrevitalizer.com

Major Improvements on Social RSS Facebook App

hello everyone...we have done a lot of work on balancing the current loads of the RSS feeds...the system has just been updated and you should see significant improvements on the refreshing rate of the Free Services within the next 24/48 hours... Hope this helps... :)

New sales hotline to be launched for Social Revitalizer

Good morning everyone....

Social Revitalizer is launching a new sales hotline later this week. If your company is interested in developing a distinctive identity in Facebook, we can help with branded apps and bespoke Fan Pages. Details to follow, so watch this space....
:)

New Facebook "Email Sign up" tabs for ITV, This Morning and Coronation Street

Hello Everyone, Happy Friday!!!

Social Revitalizer has just launched two "Email Sign Up" Facebook tabs for ITV, the largest independent television company in the UK. Check this out:

Coronation Street:
http://www.facebook.com/CoronationStreet?v=app_148929193058

This Morning:
http://www.facebook.com/ThisMorning?v=app_149936099319

Have a lovely weekend!!!
:)

UCLA Bruin Alert Facebook app

Hey, UCLA people...

Do you know you can get the latest alert info from UCLA in Facebook? It keeps you very much up-to-date when an emergency event occur in the proximity of UCLA....worth a look

Facebook page:
http://www.facebook.com/pages/Los-Angeles-CA/UCLA-BruinAlert/56392152042?ref=ts

To get the alert app:
http://www.facebook.com/apps/application.php?id=68098360753&ref=ts

New Facebook "Email Sign Up" Apps to be launched with TV station

Hello All,

New Facebook "Email Sign-up" apps for a major television station in the UK are going to be launched soon. Please watch this space....

Latest Branded Facebook app for Gillette

Hello Everyone...

Please check out the latest branded app for Gillette. It's called "Men's Life Today". You can install the app to your profile box as well as a new tab. check it out:

http://www.facebook.com/gillette?v=app_134035751384